mission statement
      remembering the good times

unique   loving pets   devoted   my best friend   loyal   remembered for ever   rest in peace   happy memories   gone but not forgotten   

Biz details for All creatures great and small

What

A website where pet lovers can post a memeorial to their pet when they have died. The site will be aimed at children who have recently lost their pet.

Why

Children are very upset when their pet dies. This is a practical way for the parent to help their child come to terms with their loss.

Where

Internet web pages

USP (Unique Selling Point)

Quality of site,ease of use and access to a pet bereavement counsellor. The site will appeal to young children who have just lost their pets. At the moment no one is doing this.

Financial summary

 

Business start up cost

£10400
 

Start up investment

£10400
 

Unit cost of product / service

£1.00
 

Unit price of product / service

£10.00
 

Estimated units sold / delivered per year

1800
 

Projected net profit for one year

£9,660.00
 

Projected return on investment (ROI) for one year

92%

 

Projected payback period

1 year(s) 0 month(s)

About

Ron Robison (Owner of the business)

  • Good sense of humour, open and friendly personality
  • Hardworking and tenacious
  • Good at solving problems and coming up with ideas

Mark Pollock

Web designer

Mary Bennet

Pet bereavement councellor

Help received

Bank Manager: Alliance & Leicester

Accountant: B & B Associates

Solicitors: Palmers & Co

key success factors

Customers and Competitors

  • Parents of young children who's pets have recently died. People who's pets have died
  • The Pet Bereavement Support Service (PBSS) 0800 096 6606
  • Access to a trained pet bereavement councillor
 

My mission statement

making people feel better

Key Success Factors

  • Identification of target market (customers/clients)
  • Identification of need for product/service
  • Providing good customer service
  • Quality of product/service
  • Improving products and services